You now have the opportunity to subscribe for shares in Linkfire’s initial public offering on Nasdaq First North Premier Growth Market
Company in brief
Linkfire provides digital marketing services for the entertainment and music industries. The Company’s offering consists of two solutions: the Linkfire Marketing Platform and the Linkfire Discovery Network. The Linkfire Marketing Platform is a SaaS marketing platform allowing labels and artists, the customers, to create Smart Links for music products such as songs, albums, tickets and merchandise, which can be shared on websites and applications. The Smart Links route consumers to a landing page from which they can easily engage further with the content. Furthermore, the platform offers complex data insights, helping Linkfire’s customers to better understand their target audiences, and consumer journeys. The Linkfire Discovery Network is a network of Smart Links on partner websites and applications as well as traffic channels, which connects consumers to music products. The service enables Linkfire’s Traffic Partners to have the Company’s Smart Linking technology deeply integrated in the partner application. The discovery network is currently integrated in the multi-messaging application Snapchat, as well as the streaming service Twitch.
Linkfire’s platform has over 85,000 subscribers, including the vast majority of the top 100 Billboard artists and the three largest record labels: Universal Music Group, Sony Music Entertainment and Warner Music Group. In 2020, 1.5 billion consumers were connected through Linkfire. The Company was founded in 2014 by Lars Ettrup and Jeppe Faurfelt, and is headquartered in Copenhagen, Denmark, with additional offices in the US, in New York and Los Angeles, and in Lisbon, Portugal. As of 31 December 2020, Linkfire had 59 employees, most of which were stationed in Copenhagen. In 2020, the Company’s revenue amounted to DKK 24.7 million, corresponding to a year-on-year growth of 43 percent. 78 percent of its revenue in 2020 was made up of subscription revenue and 22 percent of commission revenue.
About the offering
The Company’s board of directors believes that now is the right time to diversify the shareholder base and apply for a listing of the Company’s shares on Nasdaq First North Premier Growth Market. The Company intend to expand its market position further through scaling and expanding its operations organically as well as through potential M&A opportunities and believes that the offering and the listing will support the Company to pursue these growth opportunities. The listing is expected to provide Linkfire with improved access to capital markets and a more diversified shareholder base of both Swedish and international investors. Linkfire also believes that the listing will increase awareness of the Company among customers, investors and other stakeholders.
In connection with the listing on Nasdaq First North Premier Growth Market, the Company’s board of directors has decided to carry out a new share issue of up to approximately SEK 150 million (the “Offering”). To cover any over-allotment in the Offering, the Company has undertaken, at the request of Pareto Securities, to issue additional new shares, corresponding to up to 15 percent of the total number of shares covered by the Offering (the “Over-allotment Option”). The shares in the Offering will be offered to institutional investors in Sweden and abroad as well as to the public in Sweden.
Prior to the Offering, three institutional investors have expressed an interest to subscribe for shares in the Offering corresponding to a total of SEK 81.6 million In addition, external investors and certain existing shareholders, including members of the board of directors, have formally undertaken to subscribe for shares in the Offering corresponding to a total of SEK 10.2 million. The indications and commitments totals SEK 92 million, corresponding to approximately 53 per cent of the Offering.
|Price per share||11.20 SEK|
|Offering size||SEK 150 million|
|Over-allotment option||SEK 22.5 million|
|Subscription period Retail||June 17-23 17:00 CET 2021|
|Subscription period Inst||June 17-24 13:00 CET 2021|
|Min. subscription Retail||500 shares|
|Min. subscription Inst.||90 000 shares|
|Allocation notice||June 28 2021|
|First day of trading||June 28 2021|
|Settlement day||June 30 2021|
|Listing venue||Nasdaq First North Premier Growth Market|
How to subscribe
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As a client you subscribe by sending an email to: email@example.com.
Institutional clients that wish to subscribe for more than EUR 100 000 will have to contact its broker or contact us at: firstname.lastname@example.org
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